3 Historical Advertisments

In this advert the women is portrayed as the typical housewife. It is a typical, however stereotypical representation of what women are like. The advert links to Scheibe (1979) theory that the only concern for all women was cleanliness, family values and pleasing others.



The flash advert again portrays the women as being the typical housewife. From this advert it is made clear to the audience that they want to encourage women to go out and buy the product. The fact that a female is being used as the voice over for the advert shows a way in which the company are trying to sell its products to the main target audience, being females. This links again to scheibe who stated that womens interests were in the house and pleasing others, also is argued with Gunters theory (1995) which stated that women were shown in adverts to have low paid jobs or in the familiar housewife role.



This fairy liquid advert shows the audience that the typical role of the mother. She has to explain to her son about the uses of the product. This may imply that the mother is trying to persaude her son to fulfil the roles in which she is doing as she explains to him about what the uses of the product is as she answers all of his questions. The advert may be trying to show through the young boy the attitude to which men have to helping around the house as they are unaware of what they are supposed to do.